Case study · Personal brand growth
Jake is an agency operator who has scaled eight agencies and teaches thousands of students. His Instagram did not match his authority. In six to eight months we rebuilt his personal brand content around proof, and his sales grew 3.5 times.
Before
@optimizedjake
Face to camera clips only. Strong credentials that never showed up in the content.
After
@optimizedjake
A feed built on proof, with every post pointing to one clear next step.
Numbers taken from the Instagram profile before and after the work.
The results
The problem
An eight agency portfolio, an Inc. 5000 listing and more than 4,000 students. On paper he was one of the most credentialed people in his space. On Instagram he looked like another talking head, growth had stalled and almost nothing turned into a sales call.
His wins lived in his head and his DMs, never in the content itself.
Only face to camera clips. No carousels, no proof posts and no repurposing.
Views were vanity. Nothing sent attention toward his program, Setterlun University.
Our strategy
We rebuilt the content engine around one idea: let the results do the selling.
01
We turned a scattered bio into one simple story: the operator who scaled eight agencies to over $1M a month and now teaches it. Every post had to support that claim.
02
Text first carousels for reach, podcast and call clips for depth, and screen recorded teardowns for proof. One recording session became a full week of posts.
03
Each hook started with something his buyer already believed, then flipped it. “Getting ghosted usually isn’t the problem, getting forgotten is.” Saves and shares did the rest.
04
Pinned posts, highlights and calls to action rebuilt into one route: scroll, see the proof, apply to Setterlun University.
Content pillars
Every post we made belonged to one of these pillars, and each one had a clear job in the funnel.
Dashboards, client numbers and awards on the wall. Screenshots beat adjectives every time.
The systems behind the results, like offers, retention and hiring, broken down in carousels.
Sharp opinions on what agency owners get wrong, built to start conversations in the comments.
Podcast clips and student results that add borrowed credibility and build trust over time.
Timeline
01
We reviewed all 435 old posts, rebuilt the bio and highlights and locked in the one claim positioning.
02
Nine hook styles and three formats ran side by side to find what his audience actually saved.
03
The winners became a repeatable weekly plan. Production moved to batch recording and repurposing.
04
Funnel focused posts and clear calls to action turned reach into applications. Sales landed at 3.5 times the baseline.
Results reflect a single client engagement and are not a guarantee. Want this for your own account? See our social media management service or read our guide to personal brand content for founders.
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