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Case study · Social media growth

How Oasis Energy Drink Grew From an Unknown Feed to a Selling Brand

Oasis is an energy drink brand building demand across North America. In under eight months our social media management team turned a quiet Instagram account into a channel that brings in followers, engagement and steady monthly sales.

Before

@oasisenergydrink

1,062followers
1.2Kprofile views in 30 days

Posts said little about who Oasis was or why anyone should buy.

After

@oasisenergydrink

16.1Kfollowers
246Kprofile views in 30 days

A clear brand voice, a verified profile and a feed built to sell.

Numbers taken from the Instagram profile before and after the work.

The results

Eight months, four numbers that matter

We measured what a brand owner actually cares about. Reach is nice. Buyers are better.

+700%Follower growthGrew to more than 16,000 followers on Instagram
3.5xEngagement rateAverage per post went from 1.8% to 6.4%
6xContent volumeFrom 4 to 24 posts and reels every month
$15,000Average monthly sales from socialRecurring, month over month

Where Oasis started

A good product with no online presence

Oasis had a strong drink in one of the loudest categories on social media. The account simply was not doing its job.

No brand presence

The social profiles existed, but they did not tell people who Oasis was, what made the drink different or why they should care.

No sales channel

Followers were not turning into buyers. There was no clear path from a post to a purchase.

Low awareness

Outside a small local circle almost nobody knew the brand. Every post was fighting for attention with much bigger names.

What we did

A full social growth engine, not just more posts

We took over the whole social side of the brand so the founders could focus on the product and distribution.

01

Brand and content strategy

We defined the voice, the visual style and the content pillars. Every post had a job: build trust, show the product or drive a sale.

02

Content creation

Our designers and video editors produced product shots, reels and carousels that match the energy of the drink.

03

Planning and management

A monthly calendar, daily posting and active community management. Content went from 4 to 24 pieces a month.

04

Sales enablement

We tied the feed to the shop with clear calls to action, story links and offers, so attention had somewhere to go.

What the client says

Oasis, on working with Digitaz

"Digitaz completely transformed how people see our brand online. The content finally matches the energy we wanted."Oasis Energy Drink
"Working with them felt like having an in house team. Clear communication, fast turnarounds, real results."Oasis Energy Drink
"Our Instagram went from an afterthought to our best performing sales channel."Oasis Energy Drink

Results reflect a single client engagement and are not a guarantee. Want the same for your brand? See our social media management service or read more case studies.

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